What is atheism ?
We all know what atheism is. Atheism is the lack of belief in God or gods. No excluded middle, no exception, we all agree with that. And there is implicit atheism and explicit atheism. That's all fine.
Now the question I want to raise is, what does that mean within the context of evangelizing ? Well, I already have a page about the reasons why one should be an atheist. Most of them are, inevitably, negative in nature - they illustrate what you lost when you joined a religion, not what you are gaining from atheism itself. This is natural, since atheism is purely negative in nature. Atheism is not a philosophy or a belief system, it is just one lack of belief in one imaginary construct.
So atheism is a peculiar position for an evangelist in that you don't necessarily have any answers to give. Many atheists don't have any answers and aren't as efficient at evangelizing because they don't provide a safe space for the Christian to look at and feel comfortable with before jumping away from religious indoctrination. This is not great. Ideally, there should be a safe space there, one made of the bonds of friendship, family and love, the power of science, the control and responsability brought about by individualism, the beauty of life and nature, and so on.
We don't tend to be as nurturing as we can be (if you'll pardon me the glib generalization), primarily because natural atheism is not usually correlated with attachment to other people's feelings and ideas. But individualism does not mean detachment : ideally, one should always be able to retain one's borders while sharing other people's opinions and feelings.
Atheism is not a safe space, it's opening the door. Atheism provides one with the mental freedom to regain one's personal values, and to get the tools one needs to rectify one's life, and progress within it. The safe space is on the other side of the door, if one wants to enter. Some born-again atheists just open the door, step out, and then ram their head against the door forever. You can do that too, but it's not very productive.
Since people have many collectivist constructs, not just God, atheism in itself is still not enough to be an individualist. But it is definitely the most popular aspect of it, at least in North America. In Europe, political collectivism is equally popular, so there are more targets there. Religions, communism and nazism are recognized as competing pseudo-religions, competing belief systems (not to mention cults, and some pseudo-scientific beliefs). Basically, the main thrust of any individualist, rational evangelizing is to liberate the individual's life and values from their self-imposed belief systems, so that everyone can live at peace with each other and believe whatever they want in their own private lives. That is the ultimate goal. Beyond that, someone can still be whatever he wants, as long as he has chosen it based on his own values, not based on belief. So an individualist does not have to be against religion or politics of necessity, although he will tend to be.